trend forecasting + education: Ongoing partnership in presenting exclusive education to the MAGIC community in Las Vegas + Nashville since August 2021.

styling: Creative consultant + lead stylist for curation + execution of MAGIC 2023 editorial campaigns for Las Vegas, New York, + Nashville.

visual merchandising: Supporting education sessions with coordinating on-the-show-floor trend displays, seamlessly integrating product from exhibitors back to trend concepts.

copywriting + market editing: Creating pre- and post-show brand editorials to support the best-of exhibitors and how to shop the show for Las Vegas (also here) and New York (also here).

trend forecasting + education: Ongoing partnership in presenting exclusive education + thought leadership to the JCK community. Joined co-panelists (celebrity stylist Christina Pacelli and blogger Beth Jones) to discuss trend forecasting, from product development to runway and red carpet styling, as well as the top fine jewelry trends as seen at JCK Events in Las Vegas, August 2021. Moderated by PR and communications consultant and JCK style host Jen Cullen Williams.

editorial content: Ongoing partnership to provide seasonal trend direction to JCK community through interviews via JCK Magazine, JCK Pro, + JCK social media.

brand direction: Created a curated rebrand strategy to identify + exploit brand’s unique positioning as a leader in diamond + gemstone alternatives, with ongoing guidance for future seasons to continue growth.

personal + commercial styling: Aligned styling + brand representation to Founder + Chief Designer for all media + brand consumer-facing outlets.

brand direction: Lead brand messaging across all internal, B2B, + consumer-facing outlets for universal point of view.

brand direction: Curated product assortment to identify “best at rings” strategy; aligned web presence updates with modernized styling + expanded brand storytelling.

creative direction + styling: Modernized + personalized brand messaging with remote creative consulting to lead styling of updated brand assets.

product development + brand direction: Ongoing partnership with this inclusive fine jewelry brand celebrating love through American Sign Language.

merchandising + brand expansion: Growth from DTC to retail by creating partnerships with brand adjacencies, like-minded partners + storytelling platforms, such as QVC + Something Navy.

editorial + bespoke: Create continued brand opportunity by identifying authentic placements + partnerships in white spaces to showcase love, including bespoke styling for editorial + red carpet.

wardrobe + prop styling: Creating a vibrant + joyful styling story across wardrobe + location gave custom home builder Alissa Kirk a modern. + at times, whimsical point of view in showcasing her firm’s design sensibility.

styling + brand direction: Styling Annie Petersmeyer, a Brooklyn-based Pilates instructor, for the re-launch of her website, included a series of collaborative creative briefs on color palette, mood, prop/pose art direction, and overall aesthetic goals.

The result captured the spirit of her practice: dynamic, sophisticated, and empowered movement.

content creation: In celebration of Valentine’s Day, partnered with the Madison Avenue Business Improvement District to create an editorial gift guide highlighting the holiday’s top gifts as well as ideas for date dressing to visit the best of Madison, based on four Avenue “personalities.”

“Make a Date on Madison,” an appointment-only sweetheart shopping event, provided the ultimate gifting experience. Whether shopping solo or with a significant other, over forty participating stores offered a private store or VIP salon takeover to choose gifts in a safe and exclusive environment, with the white glove service and pampering only found on Madison Avenue.