spring 2021: the suspension of disbelief

(A selection from a report created exclusively for the Accessories Council.)

Recent history is challenging us to consider what is “essential;” from products, to patterns + behaviors. With the sudden disruption of considered normal life, it is imperative for brands to take a hard look at all parts of the product development cycle to meet the challenges of this new world; it is a matter of survival. 

Designers might find that pivoting resources that are complementary to their current business will address the consumer needs of now; such as mask-making, or creating home products as an extension of their lines. Sourcing partners will be facing one of the greatest challenges of this new environment; just how much do we need to make, how quickly do we need it turned, + now, where will it be made based on those two factors? Diversifying the supply chain has never been a more critical topic than now. Distribution is also an opportunity to reconsider in every business. With an eye on a more direct-to-consumer market, how can brands eliminate at least part of their reliance on wholesale?  Are we recognizing this unique moment to partner with “essential” businesses? Finally, in the spirit of community + connectivity, can we collaborate with unlikely partners to create exciting yet organic partnerships that capitalize on the best we each have to offer?